Madalina Sandu
✺ Art Director & Illustrator

People don't follow brands. They follow people.

I'm an Art Director who lives in pop culture. I give brands a face, a voice and a sense of humor, so they show up like someone worth following, not just another logo in the feed.

See the work ↓ Say hi
Based in Romania 🇷🇴
Brands on my CV

Psst, put your post-it on my wall. And try to catch that ticket floating around. 🎟️

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This is me

My flex is making brands sound like someone you'd text back.

Having worked both client-side and agency-side, I understand the balance between creativity, business needs, timelines, feedback, and results. I know how to turn a brief into content that feels fresh, on-brand, and genuinely useful for the people it's meant to reach.

I don't just make things look good. I make them make sense. Strategy first, then the visuals that carry it, then the tiny details that make people stop scrolling.

Art Direction Concept Social Content Brand Identity
Experience

Agencies & teams I've worked with

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✺ Portfolio

Selected work (05)

Campaigns, brand identities and social content, made for people who scroll fast and judge faster.

Asociația Impact Sustenabil campaign photo Campaign preview
Why is the ugly one better? carousel
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 Asociația Impact Sustenabil brand identity
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Why is the ugly one better? Four slides that read as one continuous image
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Campaign board

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✺ Also, I draw ✺

In my free time, I draw.

Red curls, round glasses, lemons and a few cats. Tap a postcard to see it big.

Want to create something? Let's have a chat
✺ ✦ ✦ ✺ ✺ ✦
To: you
RO✺ILLUSTRATIONS
BUCUREȘTI
2026
Services

My Creative Shoes.

Your brand's next move.

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Process

The Process

A marathon, yes.

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Worth it? Yes.

Let's give your brand a personality

Got a brand
worth talking about?

sandumadalinaandreea84@gmail.com
Or pick a package Social media content, ready to post
Every package includes visuals, a posting plan, copywriting & concept, and 2 rounds of revisions. Pro and Max also come with 2 carousels.
2 minutes · budget from €500 · lands straight in my inbox
Free Find your brand's social media personality · a quick guide with a little game inside
✺ SEND ME A BRIEF
~2 min
Tell me about your brand.
Fill this in, hit send, and it lands in my inbox as a ready-made brief. You see the starting price right away; the final quote comes after I read your brief.
Package
AI in the visuals?
Your package
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Need something else? Let's connect →