Madalina Sandu
✺ Art Director & Illustrator

People don't follow brands. They follow people.

I'm an Art Director who lives in pop culture. I give brands a face, a voice and a sense of humor, so they show up like someone worth following, not just another logo in the feed.

See the work ↓ Say hi
Based in Romania 🇷🇴
Brands on my CV

Psst, put your post-it on my wall. And try to catch that ticket floating around. 🎟️

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This is me

My flex is making brands sound like someone you'd text back.

Having worked both client-side and agency-side, I understand the balance between creativity, business needs, timelines, feedback, and results. I know how to turn a brief into content that feels fresh, on-brand, and genuinely useful for the people it's meant to reach.

I don't just make things look good. I make them make sense. Strategy first, then the visuals that carry it, then the tiny details that make people stop scrolling.

Art Direction Concept Social Content Brand Identity
Experience

Agencies & teams I've worked with

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✺ Portfolio

Selected work (04)

Campaigns, brand identities and social content, made for people who scroll fast and judge faster.

Asociația Impact Sustenabil campaign photo Campaign preview
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✺ Also, I draw ✺

In my free time, I draw.

Red curls, round glasses, lemons and a few cats. Tap a postcard to see it big.

Want to create something? Let's have a chat
✺ ✦ ✦ ✺ ✺ ✦
To: you
RO✺ILLUSTRATIONS
BUCUREȘTI
2026
Services

My Creative Shoes.

Your brand's next move.

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Process

The Process

A marathon, yes.

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Worth it? Yes.

Let's give your brand a personality

Got a brand
worth talking about?

sandumadalinaandreea84@gmail.com
Or pick a package Social media content, ready to post
Every package includes visuals, a posting plan, copywriting & concept, and 2 rounds of revisions. Pro and Max also come with 2 carousels.
2 minutes · budget from €500 · lands straight in my inbox
Free Find your brand's social media personality · a quick guide with a little game inside
✺ SEND ME A BRIEF
~2 min
Tell me about your brand.
Fill this in, hit send, and it lands in my inbox as a ready-made brief. You see the starting price right away; the final quote comes after I read your brief.
Package
AI in the visuals?
Your package
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Need something else? Let's connect →